The official music video of the 'Never Ending Korea' theme song, sung by Park Bo-gum and produced by Kenzie (SM Entertainment veteran behind BoA, SHINee, and aespa). An upbeat acoustic road-trip anthem filmed across Korea's lesser-known coastal and countryside gems, from the sunrise sculptures of Pohang's Homigot to the green barley fields of Boryeong. The campaign specifically targets regions beyond Seoul, promoting Jeolla and Gyeongsang provinces to international travelers.
Featured in On My Way by Korea Tourism Organization