Reel routes
Walk the places you saw on screen.
Filming locations from Korea's most-viewed tourism videos — K-drama sets, K-pop MV spots, and KTO viral campaigns. Every pin is a real, visitable place.
28 videos11 campaigns234 filming locations
PC2026
11 locations
IU x Byeon Woo-seok
Perfect Crown (21세기 대군부인): Filming Locations Across Korea
Perfect Crown (Korean: 21세기 대군부인) reunites IU (Hotel Del Luna, My Mister) and Byeon Woo-seok (Lovely Runner) for the first time since Moon Lovers: Scarlet Heart Ryeo a decade ago. Set in an alternate-reality 21st-century Korea where the monarchy still exists.
H862026
4 locations
Thuy Dao x KTO
Her 86m2: Thuy's Korean Nature & Slow Life ASMR Recap
Released March 12, 2026 on KTO's official Imagine Your Korea channel, this five-minute recap distills the four-episode Her 86m2 slow-living series filmed with Vietnamese honorary tourism ambassador Thuy Dao. The reel pairs Hapcheon's clifftop Goryeo pavilion, its sutra-storing UNESCO mountain temple, and a hidden two-tier waterfall with Jeju's wind-turbine coast, layered with diegetic nature sound that lets the scenery breathe.
NEK2025
7 locations140M+
Park Bo-gum
One Day, Korea Came to Me
The cinematic flagship of the 2025 'Never Ending Korea' campaign, starring Park Bo-gum as Korea's Honorary Tourism Ambassador. He discovers a mysterious camcorder at Dongmyo flea market, triggering a time-traveling journey across the country, from the moonlit Secret Garden of UNESCO-listed Changdeokgung Palace through the windmill-dotted highlands of Pyeongchang to the purple-painted islands of Sinan that earned a UN 'Best Tourism Village' title in 2021. The short film crossed 140 million views, becoming one of KTO's highest-performing campaigns.
NEK2025
8 locations140M+
Park Bo-gum
On My Way
The official music video of the 'Never Ending Korea' theme song, sung by Park Bo-gum and produced by Kenzie (SM Entertainment veteran behind BoA, SHINee, and aespa). An upbeat acoustic road-trip anthem filmed across Korea's lesser-known coastal and countryside gems, from the sunrise sculptures of Pohang's Homigot to the green barley fields of Boryeong. The campaign specifically targets regions beyond Seoul, promoting Jeolla and Gyeongsang provinces to international travelers.
NEK2025
4 locations
Park Bo-gum
COOKIE
A vlog-style bonus reel from the 'Never Ending Korea' campaign, produced by THE BLACK LABEL and unveiled at the campaign launch on July 29, 2025. Park Bo-gum visits hidden gems and behind-the-scenes moments, from one of the world's largest single-species forests in Jeju to Seoul's trendiest converted-warehouse district. A more personal, casual side of the campaign that rounds out the cinematic main films.
S32022
8 locations100M+
BTS (SUGA & Jimin)
Feel the Rhythm of Korea: Busan Blues
Part of the 'Feel the Rhythm of Korea with BTS' campaign, where SUGA and Jimin selected the songs for each city. Busan (Jimin's hometown) gets a bluesy rearrangement of the classic 'Come Back to Busan Port.' The video swept past 4 million views on its first day and hit 100 million by late 2022, bringing global attention to Busan's coastal landmarks, from Gwangan Bridge's nightscape to the cliff-edged Oryukdo Islets.
S32022
8 locations
BTS (SUGA & Jimin)
Feel the Rhythm of Korea: Daejeon R&R
SUGA and Jimin paired Daejeon with rock 'n' roll to match the city's restless energy. Home to KAIST and the 1993 World Expo, Daejeon is Korea's science and technology capital, yet the video reveals a grittier side through neon-lit underpasses, vintage gristmills, and the lively street stalls of Indong Market. Daejeon residents specifically requested to be featured in the campaign to put their city on the global tourism map.
S32022
10 locations
BTS (SUGA & Jimin)
Feel the Rhythm of Korea: Jeju Jazz
Jeju's volcanic landscape set to lyrical jazz, selected by SUGA and Jimin to capture the island's meditative rhythm. The video drifts through haenyeo diving villages, the UNESCO-listed Seongsan Ilchulbong tuff cone, ancient forest trails, and Jeongbang Falls, the only waterfall in Asia that drops directly into the ocean. Jeju holds the rare UNESCO Triple Crown: World Natural Heritage, Global Geopark, and Biosphere Reserve.
S32022
10 locations95M+
BTS (SUGA & Jimin)
Feel the Rhythm of Korea: Pohang Hip-Hop
Pohang's industrial grit matched with rough hip-hop, handpicked by SUGA and Jimin. Korea's steel capital, built around POSCO (one of the world's largest steelmakers), reveals a surprising art scene anchored by the towering Space Walk installation and the Hands of Harmony sculpture at Homigot, one of the Korean peninsula's easternmost sunrise points. The video drove over 95 million views, turning Pohang into an unexpected international tourist draw.
S22021
9 locations
GRAY x Woo Won-jae
Feel the Rhythm of Korea: Gyeongju & Andong
Released in September 2021, this episode pairs two of Korea's deepest heritage cities. Rapper Woo Won-jae and producer GRAY reinterpret the folk song Ganggangsullae over scenes of Silla-era tombs, UNESCO temples, and Confucian villages. In Gyeongju the camera sweeps past Cheomseongdae, the oldest surviving astronomical observatory in East Asia, and the lantern-lit Wolji Pond at dusk. In Andong the lens shifts to Hahoe Village's 600-year-old thatched roofs and the masked dancers of the Hahoe Byeolsin-gut tradition, blending ancient ritual with hip-hop beats.
S22021
7 locations
JAY B
Feel the Rhythm of Korea: Gangneung & Yangyang
GOT7 member JAY B reimagines the folk song Nilliria as a surf-themed hip-hop track for this September 2021 episode. The video captures Korea's east coast surf culture, with wetsuit-clad riders carving waves at Surfyy Beach in Yangyang and the sunset glow over Gangmun Beach's sotdae-pole bridge in Gangneung. The episode helped popularize the Gangwon coast as a year-round surfing destination among international viewers, contributing to the region's growing reputation as Korea's answer to Bali or Byron Bay.
S22021
7 locations
Big Naughty x EMET SOUND
Feel the Rhythm of Korea: Daegu
Producer duo GroovyRoom and rising rapper Big Naughty transform the Gyeongsang folk song Kwejina Ching Ching Nane into a gritty hip-hop anthem for this September 2021 episode. The camera dives into Daegu's back-alley culture: motorcycle couriers weaving through Bukseong-ro's hardware shops, vendors balancing trays on their heads at Gwanmun Market, and sizzling beef offal on charcoal grills at Anjirang Gopchang Alley. Interspersed are scenes of the city's modern-history quarter around Cheongna Hill, where poet Yi Sang-hwa's house and the March 1st Movement street preserve early 20th-century resistance heritage.
S22021
4 locations
Woodie Gochild
Feel the Rhythm of Korea: Seosan
Nicknamed 'Mudmax' for its homage to Mad Max: Fury Road, this September 2021 episode became one of Season 2's biggest viral hits. Rapper Woodie Gochild reworks the folk song Ongheya over scenes of dozens of farm tractors charging across the vast Seosan tidal flats, locals raking clams in formation, and the dramatic Ganwolam Hermitage emerging from the rising tide. The video celebrates the raw, working landscape of Korea's west coast: salt pans, mudflats, and fortress walls far removed from the K-pop glamour of Seoul.
S22021
3 locations
GroovyRoom x TRADE L
Feel the Rhythm of Korea: Suncheon
Producer GroovyRoom and rapper TRADE L reinterpret the folk song Saetaryeong (Bird Song) for this September 2021 episode set in Suncheon, Korea's ecological capital. The video centers on the rural village life of Juam-myeon, where elderly residents celebrate a neighbor's 100th birthday with feasts and communal warmth. The production team specifically chose real inhabited villages over tourist-ready folk villages to capture authentic Korean countryside hospitality. The episode also showcases the sweeping reed fields of Suncheonman Bay, a UNESCO-protected coastal wetland and wintering ground for endangered hooded cranes.
S12020
9 locations142M+
Leenalchi x Ambiguous Dance Company
Feel the Rhythm of Korea: Seoul
Released in July 2020, this Seoul episode became the most-watched video in the entire Feel the Rhythm of Korea campaign, surpassing 142 million views. Pansori-fusion band Leenalchi and the Ambiguous Dance Company perform their reinterpretation of the folk tale Sugungga (The Palace Under the Sea) across nine of Seoul's most recognizable landmarks. The video juxtaposes centuries-old palaces like Deoksugung with retro-futuristic spaces such as DDP and the abandoned Yongma Land, capturing the city's signature blend of heritage and modernity that resonated with global audiences.
S12020
5 locations28M+
Leenalchi x Ambiguous Dance Company
Feel the Rhythm of Korea: Busan
The Busan episode was notably the first KTO promotional video for the city that did not feature Haeundae Beach, instead spotlighting the lesser-known but equally stunning Gwangalli coastline. Leenalchi's pansori-funk soundtrack drives the dancers through Busan's pastel-colored hillside villages, century-old book alleys, and seaside temples perched on ocean cliffs. The video captures the port city's dual identity: a gritty maritime hub with layers of history and a vibrant coastal playground framed by dramatic bridges and temple architecture.
S12020
12 locations14M+
Wonstein
Feel the Rhythm of Korea: Jeonju
Jeonju is the spiritual home of pansori, making it the perfect setting for Leenalchi's reinterpretation of the traditional art form. The dancers in colorful attire bounce through the largest cluster of traditional hanok houses in Korea, weaving past Joseon-era shrines, a Romanesque cathedral, and bustling market stalls. The video showcases how the 700-year-old Hanok Village coexists with contemporary street culture, from artisan workshops inside centuries-old buildings to the youth-run food stalls of Nambu Market. Jeonju was also designated a UNESCO Creative City of Gastronomy in 2012.
S12020
7 locations
Leenalchi x Ambiguous Dance Company
Feel the Rhythm of Korea: Andong
Released in October 2020 as part of the second wave of Feel the Rhythm videos, the Andong episode plunges viewers into Korea's Confucian heartland. The Ambiguous Dance Company performs alongside the Nakdong River at Buyongdae Cliff, dances through the 600-year-old Hahoe Folk Village (a UNESCO World Heritage Site known for its traditional mask dance) and explores wooden Confucian academies that have educated Korean scholars for centuries. Andong's landscape of misty mountains, thatched-roof houses, and moonlit bridges makes it one of the most visually striking episodes in the series.
S12020
10 locations
Leenalchi x Ambiguous Dance Company
Feel the Rhythm of Korea: Gangneung
The Gangneung episode takes viewers from the highland cabbage fields of Anbandegi at 1,100 m elevation down to the East Sea coastline, capturing the dramatic terrain of Gangwon-do. The dancers perform against sweeping ocean panoramas, inside Korea's closest-to-the-sea train station, and at the BTS Bus Stop that became a global pilgrimage site for ARMY fans. Released in October 2020, this episode highlights the region that hosted the 2018 PyeongChang Winter Olympics and has long been Korea's premier east coast escape.
S12020
10 locations
Mommy Son
Feel the Rhythm of Korea: Mokpo
The southernmost episode of Season 1 explores Mokpo, a port city at the tip of the Korean peninsula with deep ties to maritime history and the independence movement. The dancers ride the 3.23 km Marine Cable Car over the sea, perform on the rocky outcrops of Yudalsan Mountain overlooking hundreds of islands, and visit a nearby salt farm on Aphaedo Island where sea salt is still harvested by traditional sun-drying methods. Mokpo's coastal atmosphere and weathered historic architecture give this episode a distinctly contemplative mood compared to the other cities in the series.
EOK2025
15 locations
Traditional Sword Dance
Echoes of Korea: Gyeongsang
Part of the 'Echoes of Korea' series by the Korea Tourism Organization, this video features the geommu (sword dance), a Korean Intangible Cultural Heritage that originated in the Silla dynasty. Dancers in flowing hanbok wield twin swords across Gyeongsang Province's ancient capital of Gyeongju, performing amidst UNESCO World Heritage temples, royal pleasure gardens, and the rolling burial mounds of Silla kings. The choreography mirrors the precision of the 1,300-year-old art form, while the cinematography highlights Gyeongju's reputation as 'the museum without walls.'
EOK2025
15 locations
Traditional Seungmu Dance
Echoes of Korea: Jeolla
The Jeolla episode of 'Echoes of Korea' features the seungmu (Buddhist monk dance), one of Korea's most revered solo dance forms and a designated Important Intangible Cultural Heritage. A dancer in flowing white robes and a hooded cape performs the meditative, slow-building choreography against Jeolla Province's most evocative landscapes, from the whispering bamboo groves of Damyang to the vast reed beds of Suncheon Bay. Jeolla has long been considered the heartland of Korean traditional arts, producing many of the nation's greatest pansori singers and dancers.
ETK2025
14 locations27M+
Netflix x Squid Game
Escape to Korea: BETTER RUN
The first-ever collaboration between the Korea Tourism Organization and Netflix, released in July 2025. 'Better Run' reimagines the Squid Game universe as a tourism experience where Pink Guards chase contestants through real Korean streets and landmarks, reframing the country as a destination of excitement and possibility. The video surpassed 27 million views within three days of release, making it one of KTO's fastest-growing campaigns. The promotional concept treats Korea itself as the ultimate escape room, blending Squid Game's tension with the thrill of discovering new places.
ETK2025
12 locations
Netflix x All of Us Are Dead
Escape to Korea: BETTER TOGETHER
The second 'Escape to Korea' collaboration between KTO and Netflix, released in August 2025. 'Better Together' takes the zombie survival concept from 'All of Us Are Dead' and transforms it into a story about friendship and teamwork in Korean settings. Where the Netflix series trapped students inside a school, the KTO video turns Korea's landscapes into a place of connection and shared adventure. The campaign was recognized by Netflix as one of their most successful public-sector collaborations globally.
KC2023
4 locations30M+
KTO
QUEENDOM: KOREAN ARCHERY
Part of the 2023 K-Contents promotional series by the Korea Tourism Organization. Set at the UNESCO World Heritage Suwon Hwaseong Fortress, the video reimagines a historical chase through the fortress walls, Haenggung Palace, and Hwahongmun Gate. The video showcases Korea's traditional archery (gukgung) at Yeonmudae, the fortress's Eastern Command Post where visitors can still try archery today. The five-video K-Contents campaign collectively exceeded 225 million views within one month of release.
KC2023
6 locations
KTO
GUARDIAN'S FIREWORKS: HAMAN NAKHWANORI
Part of KTO's 2023 five-clip K-Contents campaign that collectively crossed 225 million views within one month of release. This Haman episode frames Nakhwanori, the 16th-century fire-flower ceremony still performed at Mujinjeong Pavilion, as the centerpiece of a 'guardian' legacy watching over the valley. The camera threads through the UNESCO-inscribed Ara Gaya royal tombs at Marisan Mountain, the Goryeo-loyal scholar village of Goryeodong, and the 600-year-old clan hamlet of Sanggeom, before ending at Mujinjeong's pond at dusk — where hundreds of charcoal rods ignite at once and the sparks double in the water reflection.
MOK2023
11 locations59M+
AI x 11 World-Famous Painters
What If World-Famous Artists Visited Korea?
Released in October 2023 as part of KTO's global tourism campaign, this video reimagines 11 Korean landmarks through the eyes of history's greatest painters, rendered entirely by generative AI. Each scene pairs a destination with an artist whose visual signature mirrors the location's character: Van Gogh's swirling energy for Seoul's neon skyline, Monet's dissolving light for Bulguksa's forest canopy, Klimt's gilded geometry for Cheomseongdae's ancient stones. Trained on over 1,100 original artworks (80,000 iterations each) blended with 1,600+ Korean photographs, the video reached 59 million views within its first month, making it the most-watched of the five-part campaign that collectively surpassed 220 million views in 30 days.
KP2025
4 locations19M+
G-Dragon, Jang Wonyoung, Park Chan-wook, Park Ji-sung, Peggy Gou, Anh Sung-jae & President Lee Jae-myung
Welcome to APEC 2025 KOREA
Released October 2, 2025 by the APEC 2025 Korea Preparatory Office, this 74-second promotional film opens at a hanok-fronted fusion Korean restaurant where representatives from APEC member nations gather. Pilot G-Dragon walks in to find filmmaker Park Chan-wook and football legend Park Ji-sung at table, while IVE's Jang Wonyoung in hanbok works the cashier with the line 'please clear the way for 2025.' Chef Anh Sung-jae presents a dish sculpted in the silhouette of Cheomseongdae Observatory, and DJ Peggy Gou closes the room. President Lee Jae-myung makes a surprise appearance in aircraft marshaller uniform, guiding G-Dragon's plane in. All seven participants appeared without performance fees. The video crossed 19 million views within weeks.
Video content used under YouTube embed. Tourism data provided under KOGL Type 1.
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