Jeonju is the spiritual home of pansori, making it the perfect setting for Leenalchi's reinterpretation of the traditional art form. The dancers in colorful attire bounce through the largest cluster of traditional hanok houses in Korea, weaving past Joseon-era shrines, a Romanesque cathedral, and bustling market stalls. The video showcases how the 700-year-old Hanok Village coexists with contemporary street culture, from artisan workshops inside centuries-old buildings to the youth-run food stalls of Nambu Market. Jeonju was also designated a UNESCO Creative City of Gastronomy in 2012.
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