
Region guide
Coastal port city with seafood, temples, and beaches
About Busan
Korea's second-largest city spreads across hills and headlands along the East Sea, part maritime trade hub, part beach resort, part hillside arts quarter.
Curated routes

A full-day ARMY pilgrimage around Busan built for the ARIRANG World Tour on June 12-13, 2026 — the exact 13th anniversary of BTS's debut, in the hometown of Jimin and Jungkook. Visit Jimin's family cafe, Jungkook's uncle's restaurant, Jimin's municipal photo zone at Oryukdo, V's footprint trail, the Gamcheon Village mural, and the Asiad Main Stadium where Yet to Come in BUSAN was performed in 2022.

From Jagalchi's raw fish auction halls to the cliff-edge trails of Taejongdae — a full-day loop through Busan's coastline hitting markets, culture villages, beaches, and a seaside temple.
On screen
K-drama, K-pop MV, and KTO campaigns filmed here.

Leenalchi x Ambiguous Dance Company
The Busan episode was notably the first KTO promotional video for the city that did not feature Haeundae Beach, instead spotlighting the lesser-known but equally stunning Gwangalli coastline. Leenalchi's pansori-funk soundtrack drives the dancers through Busan's pastel-colored hillside villages, century-old book alleys, and seaside temples perched on ocean cliffs. The video captures the port city's dual identity: a gritty maritime hub with layers of history and a vibrant coastal playground framed by dramatic bridges and temple architecture.

BTS (SUGA & Jimin)
Part of the 'Feel the Rhythm of Korea with BTS' campaign, where SUGA and Jimin selected the songs for each city. Busan (Jimin's hometown) gets a bluesy rearrangement of the classic 'Come Back to Busan Port.' The video swept past 4 million views on its first day and hit 100 million by late 2022, bringing global attention to Busan's coastal landmarks, from Gwangan Bridge's nightscape to the cliff-edged Oryukdo Islets.

AI x 11 World-Famous Painters
Released in October 2023 as part of KTO's global tourism campaign, this video reimagines 11 Korean landmarks through the eyes of history's greatest painters, rendered entirely by generative AI. Each scene pairs a destination with an artist whose visual signature mirrors the location's character: Van Gogh's swirling energy for Seoul's neon skyline, Monet's dissolving light for Bulguksa's forest canopy, Klimt's gilded geometry for Cheomseongdae's ancient stones. Trained on over 1,100 original artworks (80,000 iterations each) blended with 1,600+ Korean photographs, the video reached 59 million views within its first month, making it the most-watched of the five-part campaign that collectively surpassed 220 million views in 30 days.

IU x Byeon Woo-seok
Perfect Crown (Korean: 21세기 대군부인) reunites IU (Hotel Del Luna, My Mister) and Byeon Woo-seok (Lovely Runner) for the first time since Moon Lovers: Scarlet Heart Ryeo a decade ago. Set in an alternate-reality 21st-century Korea where the monarchy still exists.
Places