
Region guide
2018 Winter Olympics host, Odaesan, ski resorts
About Pyeongchang
A mountainous county in Gangwon-do that hosted the 2018 Winter Olympics. Yongpyong and Alpensia ski resorts, Woljeongsa Temple's fir-tree avenue, and the Daegwallyeong highlands draw visitors year-round.
On screen
K-drama, K-pop MV, and KTO campaigns filmed here.

Leenalchi x Ambiguous Dance Company
The Gangneung episode takes viewers from the highland cabbage fields of Anbandegi at 1,100 m elevation down to the East Sea coastline, capturing the dramatic terrain of Gangwon-do. The dancers perform against sweeping ocean panoramas, inside Korea's closest-to-the-sea train station, and at the BTS Bus Stop that became a global pilgrimage site for ARMY fans. Released in October 2020, this episode highlights the region that hosted the 2018 PyeongChang Winter Olympics and has long been Korea's premier east coast escape.

Park Bo-gum
The cinematic flagship of the 2025 'Never Ending Korea' campaign, starring Park Bo-gum as Korea's Honorary Tourism Ambassador. He discovers a mysterious camcorder at Dongmyo flea market, triggering a time-traveling journey across the country, from the moonlit Secret Garden of UNESCO-listed Changdeokgung Palace through the windmill-dotted highlands of Pyeongchang to the purple-painted islands of Sinan that earned a UN 'Best Tourism Village' title in 2021. The short film crossed 140 million views, becoming one of KTO's highest-performing campaigns.
Places