
Region guide
Volcanic island of waterfalls, oreum, and tangerines
About Jeju
A UNESCO-listed volcanic island with its own dialect, sub-tropical climate, and a 430-km coastal trail (Olle-gil) that ties the whole island together.
Curated routes

Explore Jeju's western coast from Hallim Park's lava caves to the columnar cliffs at Jungmun. Five stops covering beaches, green tea fields, and volcanic coastlines.

Visit the real Jeju filming locations from Netflix's When Life Gives You Tangerines. Walk the beaches, peaks, and villages where Ae-sun and Gwan-sik's story was filmed.
On screen
K-drama, K-pop MV, and KTO campaigns filmed here.

BTS (SUGA & Jimin)
Jeju's volcanic landscape set to lyrical jazz, selected by SUGA and Jimin to capture the island's meditative rhythm. The video drifts through haenyeo diving villages, the UNESCO-listed Seongsan Ilchulbong tuff cone, ancient forest trails, and Jeongbang Falls, the only waterfall in Asia that drops directly into the ocean. Jeju holds the rare UNESCO Triple Crown: World Natural Heritage, Global Geopark, and Biosphere Reserve.

Park Bo-gum
A vlog-style bonus reel from the 'Never Ending Korea' campaign, produced by THE BLACK LABEL and unveiled at the campaign launch on July 29, 2025. Park Bo-gum visits hidden gems and behind-the-scenes moments, from one of the world's largest single-species forests in Jeju to Seoul's trendiest converted-warehouse district. A more personal, casual side of the campaign that rounds out the cinematic main films.
Places