A 19,000-pyeong (63,696 sqm) themed cultural park dedicated to the bobusang, the licensed Joseon-era pack-and-back peddlers who linked rural markets across the Naepo region of South Chungcheong. Opened in 2020 in the Deoksan hot-spring resort district, the park combines the Yesan Bobusang Museum (with a 4D theatre and distribution-history exhibits), recreated Joseon shopfronts, a children's bobusang playground, and the Paeraengi Media Hall projection space. Performances and craft workshops run on a rotating seasonal schedule.
Theme park dedicated to bobusang, the Joseon-era licensed peddlers of the Naepo region
Yesan Bobusang Museum with a 4D theatre and distribution-history exhibits
Recreated Joseon shopfronts and a Paeraengi Media Hall projection space
Children's bobusang playground and craft workshops on rotating schedule