
TREASURE debuted in August 2020 under YG Entertainment, formed through the survival show YG Treasure Box. Their debut First Step series collectively sold over one million copies within five months — one of the fastest-selling debut projects in K-pop history.
Their album Love Pulse (2025) sold over 1.13 million copies in its first week, becoming their first million-seller per Hanteo. Leadership transitioned from Hyunsuk & Jihoon to Junkyu & Asahi in January 2025.
The group has built a particularly strong fanbase in Japan and Southeast Asia.
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