Yesan Traditional Market
MarketYesan
Visit Information
- Hours
- Most stalls 09:00-18:00 (varies by stall)
- Admission
- Free entry; pay per stall
- Address
- 4 Yesansijang-gil, Yesan-eup, Yesan-gun, Chungcheongnam-do
- Phone
- +82-41-333-3318
- Website
- www.yesanmarket.co.kr
About
A permanent county market in central Yesan-eup that chef Baek Jong-won spent three years revitalizing before its January 2023 reopening. Visitors buy food from individual stalls and eat at communal tables in the central food court, with grill rentals and side-dish sets sold separately for cook-it-yourself pork-belly meals. Within months of reopening it became Korea's most-searched traditional market, with monthly visitor counts reported around 230,000.
What to See
Revived in January 2023 by chef Baek Jong-won after a three-year planning project
Communal food-court system: buy at any stall, eat at shared tables
Sagwa-Dang apple-pie shop (사과당), specialty pies made with Yesan apples
Nakwon Yakgwa (낙원약과), traditional honey cookies layered with Yesan apple
Gwangshi Castella (광시카스텔라), fresh castella sold only at 11:00 and 15:00
Korea's most-searched traditional market in 2023
Visitor Tips
- Castella and apple pie often sell out in the afternoon; arrive before 14:00
- Per-customer purchase limits apply at the popular dessert stalls
- Grill and side-dish rental costs are charged separately from the meat itself
- Five-day market cycle (oil-jang) on dates ending in 5 and 0