
Region guide
Silla Dynasty capital, an open-air museum
About Gyeongju
The 992-year capital of the Silla kingdom. Royal tumuli sit between cafes, Bulguksa Temple and Seokguram Grotto anchor the UNESCO-inscribed historic area.
Curated routes

A full-day Gyeongju route from Singyeongju Station: walk Bomun Lake past the nine-story Hwangnyongwon tower, then visit two UNESCO temples — Bulguksa and Seokguram.

Walk Gyeongju's historic downtown — from Hwangnidan-gil's hanok cafes through Daereungwon, Cheomseongdae, Gyerim, Woljeonggyo to Wolji Pond's iconic night view.
On screen
K-drama, K-pop MV, and KTO campaigns filmed here.

GRAY x Woo Won-jae
Released in September 2021, this episode pairs two of Korea's deepest heritage cities. Rapper Woo Won-jae and producer GRAY reinterpret the folk song Ganggangsullae over scenes of Silla-era tombs, UNESCO temples, and Confucian villages. In Gyeongju the camera sweeps past Cheomseongdae, the oldest surviving astronomical observatory in East Asia, and the lantern-lit Wolji Pond at dusk. In Andong the lens shifts to Hahoe Village's 600-year-old thatched roofs and the masked dancers of the Hahoe Byeolsin-gut tradition, blending ancient ritual with hip-hop beats.

Traditional Sword Dance
Part of the 'Echoes of Korea' series by the Korea Tourism Organization, this video features the geommu (sword dance), a Korean Intangible Cultural Heritage that originated in the Silla dynasty. Dancers in flowing hanbok wield twin swords across Gyeongsang Province's ancient capital of Gyeongju, performing amidst UNESCO World Heritage temples, royal pleasure gardens, and the rolling burial mounds of Silla kings. The choreography mirrors the precision of the 1,300-year-old art form, while the cinematography highlights Gyeongju's reputation as 'the museum without walls.'

AI x 11 World-Famous Painters
Released in October 2023 as part of KTO's global tourism campaign, this video reimagines 11 Korean landmarks through the eyes of history's greatest painters, rendered entirely by generative AI. Each scene pairs a destination with an artist whose visual signature mirrors the location's character: Van Gogh's swirling energy for Seoul's neon skyline, Monet's dissolving light for Bulguksa's forest canopy, Klimt's gilded geometry for Cheomseongdae's ancient stones. Trained on over 1,100 original artworks (80,000 iterations each) blended with 1,600+ Korean photographs, the video reached 59 million views within its first month, making it the most-watched of the five-part campaign that collectively surpassed 220 million views in 30 days.

G-Dragon, Jang Wonyoung, Park Chan-wook, Park Ji-sung, Peggy Gou, Anh Sung-jae & President Lee Jae-myung
Released October 2, 2025 by the APEC 2025 Korea Preparatory Office, this 74-second promotional film opens at a hanok-fronted fusion Korean restaurant where representatives from APEC member nations gather. Pilot G-Dragon walks in to find filmmaker Park Chan-wook and football legend Park Ji-sung at table, while IVE's Jang Wonyoung in hanbok works the cashier with the line 'please clear the way for 2025.' Chef Anh Sung-jae presents a dish sculpted in the silhouette of Cheomseongdae Observatory, and DJ Peggy Gou closes the room. President Lee Jae-myung makes a surprise appearance in aircraft marshaller uniform, guiding G-Dragon's plane in. All seven participants appeared without performance fees. The video crossed 19 million views within weeks.
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