Region guide
Seoul
Capital of K-pop, palaces, and midnight street food
17° / 6°· Apr8 routes6 reel routes17 guides75 places
About Seoul
Capital of K-pop, palaces, and midnight street food
From Gyeongbokgung's throne hall to Hongdae's neon alleys, Seoul packs a thousand years of history and the world's most exported pop culture into one dense, rail-linked grid.
- ·Gyeongbokgung Palace, main royal palace of Joseon, founded 1395
- ·Bukchon Hanok Village, 600-year-old residential quarter of traditional houses
- ·Hongdae and Gangnam, nightlife, indie music, and K-pop label districts
- ·N Seoul Tower and Namsan, panoramic view of the 10-million city
- ·Cheonggyecheon Stream, 11km restored stream running through downtown
- ·Dongdaemun Design Plaza, Zaha Hadid landmark opened 2014
From Incheon Airport: 43 min AREX Express to Seoul Station
Curated routes
Routes in Seoul
K-popSeoulYear-round
6stopseasy
BTS ARMY Pilgrimage: Gangnam to Yongsan Walk
Trace BTS's roots through Gangnam — their old dorm, studio, and go-to restaurant — then visit HYBE headquarters and the National Museum of Korea.
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K-popSeoulYear-round
7stopseasy
BTS Seoul Tour
Walk where BTS made history — from Hybe Insight to the palace where they performed IDOL, the gate where they rocked Global Citizen Live, and the riverside where 400,000 ARMY gathered. Then step back in time to their trainee days in Gangnam, ending at the legendary concert venue in Jamsil.
BTS Seoul tourBTS filming locationsARMY pilgrimage SeoulHybe InsightBTS IDOL GyeongbokgungBTS Global Citizen Live SungnyemunBTS FESTA YeouidoBTS concert Jamsil
K-popSeoulYear-round
8stopsmoderate
BTS 'SWIM' in Seoul: The City Arirang Pilgrimage
Eight Seoul venues from the official BANGTANTV film 'BTS SWIM in Seoul | THE CITY ARIRANG SEOUL' — the citywide campaign that marked the ARIRANG comeback, March 20 to April 19, 2026.
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SeasonalSeoulCherry blossom
5stopseasy
Cherry Blossom Seoul: Spring in Pink
Chase the cherry blossoms across Seoul — from the famous riverside canopy at Yeouido to lakeside strolls, mountaintop views, evening palace illuminations, and a peaceful urban forest.
Seoul cherry blossomYeouido cherry blossom festivalSeokchon Lake springNamsan cherry blossomsChanggyeonggung night cherry blossomSeoul Forest springKorea spring travelcherry blossom route Seoul
TravelSeoulYear-round
5stopseasy
Jamsil & Songpa: Olympic Park to Lotte World Tower
Walk through Seoul's Songpa-gu in one day. Olympic Park, a cafe street, Baekje tombs, Seokchon Lake, and sunset from Seoul Sky at Lotte World Tower.
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K-popSeoulYear-round
6stopseasy
K-Pop Demon Hunters Seoul Pilgrimage
Visit the real Seoul locations from Netflix's K-Pop Demon Hunters — from Bukchon's rooftops to N Seoul Tower where Lumi sang Golden and the HAN Clinic building.
K-Pop Demon Hunters filming locationsK-Pop Demon Hunters pilgrimage Seouldemon hunters Seoul tourNetflix demon hunters real locationsHuntrix filming spotskpop demon hunters N Seoul TowerHAN Clinic Seouldemon hunters Bukchon
MovieSeoulYear-round
7stopsmoderate
Made in Korea Seoul Tour: Netflix Filming Locations
Walk through the real Seoul locations from Netflix's Made in Korea. From Song's Kitchen in Buam-dong to Bongeunsa Temple in Gangnam, trace Shenba's journey across the city.
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FoodSeoulYear-round
5stopseasy
Seoul Street Food Night Walk
Eat your way from Gwangjang Market's legendary bindaetteok alleys through the neon glow of DDP, Myeongdong's street food stalls, and Namdaemun Market to the late-night pojangmacha tents of Jongno — a 5-stop crawl through Seoul's best food scenes.
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On screen
Seoul on film
K-drama, K-pop MV, and KTO campaigns filmed here.
Leenalchi x Ambiguous Dance Company
Feel the Rhythm of Korea: Seoul
Released in July 2020, this Seoul episode became the most-watched video in the entire Feel the Rhythm of Korea campaign, surpassing 142 million views. Pansori-fusion band Leenalchi and the Ambiguous Dance Company perform their reinterpretation of the folk tale Sugungga (The Palace Under the Sea) across nine of Seoul's most recognizable landmarks. The video juxtaposes centuries-old palaces like Deoksugung with retro-futuristic spaces such as DDP and the abandoned Yongma Land, capturing the city's signature blend of heritage and modernity that resonated with global audiences.
Woodie Gochild
Feel the Rhythm of Korea: Seosan
Nicknamed 'Mudmax' for its homage to Mad Max: Fury Road, this September 2021 episode became one of Season 2's biggest viral hits. Rapper Woodie Gochild reworks the folk song Ongheya over scenes of dozens of farm tractors charging across the vast Seosan tidal flats, locals raking clams in formation, and the dramatic Ganwolam Hermitage emerging from the rising tide. The video celebrates the raw, working landscape of Korea's west coast: salt pans, mudflats, and fortress walls far removed from the K-pop glamour of Seoul.
Park Bo-gum
On My Way
The official music video of the 'Never Ending Korea' theme song, sung by Park Bo-gum and produced by Kenzie (SM Entertainment veteran behind BoA, SHINee, and aespa). An upbeat acoustic road-trip anthem filmed across Korea's lesser-known coastal and countryside gems, from the sunrise sculptures of Pohang's Homigot to the green barley fields of Boryeong. The campaign specifically targets regions beyond Seoul, promoting Jeolla and Gyeongsang provinces to international travelers.
Park Bo-gum
COOKIE
A vlog-style bonus reel from the 'Never Ending Korea' campaign, produced by THE BLACK LABEL and unveiled at the campaign launch on July 29, 2025. Park Bo-gum visits hidden gems and behind-the-scenes moments, from one of the world's largest single-species forests in Jeju to Seoul's trendiest converted-warehouse district. A more personal, casual side of the campaign that rounds out the cinematic main films.
AI x 11 World-Famous Painters
What If World-Famous Artists Visited Korea?
Released in October 2023 as part of KTO's global tourism campaign, this video reimagines 11 Korean landmarks through the eyes of history's greatest painters, rendered entirely by generative AI. Each scene pairs a destination with an artist whose visual signature mirrors the location's character: Van Gogh's swirling energy for Seoul's neon skyline, Monet's dissolving light for Bulguksa's forest canopy, Klimt's gilded geometry for Cheomseongdae's ancient stones. Trained on over 1,100 original artworks (80,000 iterations each) blended with 1,600+ Korean photographs, the video reached 59 million views within its first month, making it the most-watched of the five-part campaign that collectively surpassed 220 million views in 30 days.
IU x Byeon Woo-seok
Perfect Crown (21세기 대군부인): Filming Locations Across Korea
Perfect Crown (Korean: 21세기 대군부인) reunites IU (Hotel Del Luna, My Mister) and Byeon Woo-seok (Lovely Runner) for the first time since Moon Lovers: Scarlet Heart Ryeo a decade ago. Set in an alternate-reality 21st-century Korea where the monarchy still exists.
Good to know
Guides mentioning Seoul
getting-around
How to Exchange Money in Korea (2026 Guide)
Practical guide for exchanging foreign currency to Korean Won. Compare airport kiosks, Myeongdong booths, Wise/Revolut cards, and ATMs. Tax refund rules and tipping etiquette included.
food
Gyeongju Food Tour: What to Eat in Korea's Ancient Capital
Gyeongju has its own food identity beyond Seoul. Ssambap alleys, Gyeongju bread, tofu village, and temple food — a food map for the city where history meets flavor.
food
Han River Ramen: The Ultimate Guide
Eating instant ramen by the Han River is a must-do Seoul experience. Here's exactly how to do it — where to go, what to buy, and how to enjoy it like a local.
experiences
Jjimjilbang Guide: The Korean Spa Experience
A jjimjilbang (찜질방) is a Korean bathhouse and sauna — one of Korea's most unique cultural experiences. Here's everything you need to know for your first visit.
beauty
K-Beauty Shopping in Seoul: Where to Go & What to Buy
Seoul is the world capital of K-beauty. From Olive Young mega-stores to hidden Seongsu boutiques, here's your guide to skincare shopping in Korea.
getting-around
How to Use Kakao T (Taxi App) in Korea
Kakao T is Korea's #1 ride-hailing app with 35 million users. Learn how to set it up, choose the right ride type, pay with an international card, and navigate Korean streets, even if you don't speak Korean.
Places
75 places in Seoul
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